The recent Amazon Web Services outage showed the company's massive cloud reach. In her latest LinkedIn Pulse piece, March VP Juliana Allen offers a glimpse of the growing cloud market.
How should brands re-think marketing and PR to grab the interest and attention of the right buyers? We ask Jodi Petri, Executive Vice President at March and the head of our new Consumer Innovation Shop, for her perspective.
What impacts could robotics and artificial intelligence have on society, especially the jobs market?
In this episode of Hacks and Flacks, Marina Askari and Manny Veiga talk to Rica Elysee, founder of BeautyLynk, about how her personal story factored into how she built her company and its communications strategy.
Manny Veiga and Andrew Grzywacz discuss the communications strategies of some of the biggest names in technology - Facebook, Airbnb, and even figures like Peter Thiel or Sheryl Sandberg - when faced with social or political issues.
To ghostwrite well, you have to satisfy regular editorial demands while making sure the piece fits the tone and voice of your author. These ghostwriting tips can set you on your way.
In this episode of Hacks and Flacks, Anne Mostue, radio anchor and reporter at Bloomberg Boston, describes the types of news that's important to her audience, plus the best ways for PR professionals to pitch her.