juliana allen

juliana allen

Introducing: WE ARE AI

Introducing: WE ARE AI

AI is at an inflection point. We have seen it disrupt industries like healthcare, automotive, manufacturing, and sustainability, and this is just the tip of the iceberg. At the same time, there’s also been a lot of confusion, uncertainty and misunderstandings around...

Helping Neurala Become an AI Leader in Manufacturing

Helping Neurala Become an AI Leader in Manufacturing

Neurala is a pioneer in AI-powered visual inspections, with a mission to make AI more applicable and useful in real-world applications. Its technology enables businesses across the industrial, drone, robotics and smart devices verticals to dramatically reduce the...

How to Plan a Successful PR Campaign

How to Plan a Successful PR Campaign

So you’re thinking about a PR campaign. What’s your plan?  How long will it run, who from your company or partner agencies needs to be involved, how much will it cost? And of course, what exactly are you trying to achieve? These are all questions to ask yourself...

[Video] The Ingredients to a Successful PR Campaign

[Video] The Ingredients to a Successful PR Campaign

Every great building started with a blueprint, and almost every great PR outcome – from a piece of coverage to a prime content placement – likely began as a component to a well-planned PR campaign. When campaigns are really working, they focus activities in multiple...

4 Best Practices for Innovating PR Measurement

4 Best Practices for Innovating PR Measurement

PR measurement has come a long way. I remember at my first PR job, we had a full-time employee whose sole job was to flip through a stack of magazines, every day, to look for media coverage of our clients. She would put a sticky note on every page where a client was...