Jodi Petrie

Jodi Petrie

In Search of Authentic Brands

In Search of Authentic Brands

This communication gig gets trickier every day. For years, those of us in consumer PR have been laboring under the belief that all we need to do for our clients is to create brand awareness for their product or service, add in an event or stunt and voila! Buyers...

The Age of Assistance

The Age of Assistance

I recently finished arranging a trip abroad that was pretty complicated to coordinate - 4 people, 2 countries, 3 regions, 4 flights, 2 ferries, 5 hotels, a villa and a car.  I can’t wait to go of course, but that level of planning and hype is not without its stresses....