Jimmy Young

Jimmy Young

[Podcast] Complicated, Weird Human Beings

[Podcast] Complicated, Weird Human Beings

 HubSpot's INBOUND isn't quite like other business events and conferences. Yes, it attracts thousands of attendees (15,000+ this year), is hosted by a world-class city, features show-stealing keynote addresses (Aziz Ansari, Seth Godin, Brené Brown and Chelsea...

[Podcast] Air Force Ones In Mint Green

[Podcast] Air Force Ones In Mint Green

 The last time you went shopping, did you actually drive to a store, or did you just stroll over to your couch and log into your computer or phone? If you bought online because the cost was lower, did you wish you had an opportunity to pick up and preview whatever it...

[Podcast] They Call It The Bookternet

[Podcast] They Call It The Bookternet

It's like a success story you'd read in a business book. Less than four years after launching your startup, you've built a dedicated community of supporters, expanded well beyond your core product offering, and received coverage from the likes of Buzzfeed, TechCrunch...

[Podcast] Very Little Scotch Tape in Sausage

[Podcast] Very Little Scotch Tape in Sausage

So, we have a podcast. We want to promote it. A social media strategy was in order, and we figured why not give you, our listeners, an inside look at its development. Step 1 was to meet with Drew Wallace, Hacks and Flacks alumnus (Episode 2) and digital marketing...

[Podcast] A Tyranny of Clicks

[Podcast] A Tyranny of Clicks

Attracting attention on the Internet today is an artform. Sometimes, a compelling story alone isn't enough to break through the noise. You may need a "clickbait" headline, a timely topic, and the right means of distribution. For Blaise Lucey, Content Marketing Manager...

[Podcast] Rolling Stone Gathers All the Moss

[Podcast] Rolling Stone Gathers All the Moss

Earlier this month, Rolling Stone published a 13,000-word, independent review conducted by the Columbia Journalism School around its November 2014 story, "A Rape on Campus," which the report deemed to be riddled with basic reporting errors. Rolling Stone has since...

[Podcast] Many Strings to Your Bow

[Podcast] Many Strings to Your Bow

 Is the Gigaom shutdown a harbinger of what's to come for tech media outlets? Manny and Jim brought in March Communications CEO Martin Jones, who just celebrated March's 10-year anniversary, to discuss what led to Gigaom's downfall, consumers' evolving expectations...

[Podcast] Allow Me to Play Brand Advocate

[Podcast] Allow Me to Play Brand Advocate

 What marketer wouldn't feel accomplished getting their company's name published by U.S. News and World Report, the Huffington Post, Lifehacker and Business Insider? In becoming a brand advocate, Ben Weiss did just that, and built up his personal brand along the way...

[Podcast] Kids These Days and Their Social Media

[Podcast] Kids These Days and Their Social Media

 Being the new kid in high school can be a little scary and awkward. Brands today find themselves in a similar position when they tiptoe onto unfamiliar social media networks to market to a younger, savvier audience. In this week's episode of "Hacks and Flacks," drew...

5 Examples of What Companies Should Post on LinkedIn

5 Examples of What Companies Should Post on LinkedIn

LinkedIn Company Pages can be optimized to drive direct engagement and sales, as well as to help brands meet their content marketing and thought leadership goals. Because of the inherent trust professionals feel for LinkedIn, your own LinkedIn Company Page could...