James Gerber

James Gerber

5 Tips for a Successful PR Agency RFP Process

5 Tips for a Successful PR Agency RFP Process

Choosing a new PR agency is hard. Will an agency understand your business or a technology? Can they achieve business and marketing objectives? Will their creativity bring your stories to life? A Request for Proposal (RFP) is often the first stage of the PR agency...

Success at CES 2019: Don’t forget to follow-through

Success at CES 2019: Don’t forget to follow-through

Check out Part 1 and Part 2 of this series, where we talked about how to prepare for CES and how to make the most of your time on-the-ground. CES offers one-of-a-kind incredible media and business opportunities for any tech company. It’s a whirlwind that’s easy to get...

Success at CES 2019: Make It An Experience

Success at CES 2019: Make It An Experience

Check out Part 1 of this series, on how to build buzz and stand out from the crowd at CES. Making the most of your story at CES isn’t just about press releases, videos or handouts. It’s also about your booth design and the experiential elements that pull it all...

Rethinking Lead Gen in a GDPR World

Rethinking Lead Gen in a GDPR World

May 25 is when it all changes. If that date isn’t circled on your calendar a little over two weeks from now, it should be, because that’s when the European Union’s General Data Protection Regulation (GDPR) will kick into effect. As my colleague Alex Jafarzadeh...

Blockchain: Building the Internet of Trust

Blockchain: Building the Internet of Trust

As we look back at last week’s Boston Blockchain Week, we wanted to reflect on how blockchain rose to prominence in the first place and explore its potential for disruption. It’s inarguable that the world has become more digital over the past two decades, leading us...

4 Ways to Make Your Product Launches More Like Apple’s

4 Ways to Make Your Product Launches More Like Apple’s

When it comes to product launches, nobody does it better than Apple. Case in point: people have been waiting in line since September 3 for a product that hasn’t even been revealed yet and likely won’t be available until September 19th. Whether the iPhone 6 and perhaps...