Elizabeth Snell

Elizabeth Snell

5 Tips for Conducting a Successful Interview

5 Tips for Conducting a Successful Interview

Interviewing skills are not always top of mind for PR and marketing pros. Our jobs tend to focus on connecting the interviewers with the interviewees, ensuring that those two parties can communicate well with one another. But every so often, it falls to us to conduct...

What is Plagiarism and How Can You Avoid It?

What is Plagiarism and How Can You Avoid It?

As a journalism major, plagiarism was an early and frequently discussed topic in college. We read the stories about reporters like Stephen Glass and Jayson Blair, who were accused of fabrication and/or plagiarism – no one wanted to become infamous for the same...

5 Rapid Response Pitching Tips from March Experts

5 Rapid Response Pitching Tips from March Experts

When news breaks, it can be an opportune moment for your client to join the conversation and establish themselves as a strong thought leader. However, rapid response pitching is a balancing act: you want to be timely but also ensure your pitch is relevant. So, how can...