Elizabeth Snell

Elizabeth Snell

3 Healthcare Technology Trends to Watch at HIMSS20

3 Healthcare Technology Trends to Watch at HIMSS20

We are just one week away from the start of HIMSS20, the annual gathering of over 45,000 healthcare technology educators, innovators and collaborators. This year’s theme is “Be the Change,” with an extra push for the changemakers to come together and reimagine how...

Finding the Right Content Strategy

Finding the Right Content Strategy

Different strokes for different folks – this expression especially rings true when it’s time to find the right content strategy for your clients. We’ve previously discussed the importance of thought leadership and evergreen content, but those are just pieces to the...

5 Tips for Conducting a Successful Interview

5 Tips for Conducting a Successful Interview

Interviewing skills are not always top of mind for PR and marketing pros. Our jobs tend to focus on connecting the interviewers with the interviewees, ensuring that those two parties can communicate well with one another. But every so often, it falls to us to conduct...

What is Plagiarism and How Can You Avoid It?

What is Plagiarism and How Can You Avoid It?

As a journalism major, plagiarism was an early and frequently discussed topic in college. We read the stories about reporters like Stephen Glass and Jayson Blair, who were accused of fabrication and/or plagiarism – no one wanted to become infamous for the same...

5 Rapid Response Pitching Tips from March Experts

5 Rapid Response Pitching Tips from March Experts

When news breaks, it can be an opportune moment for your client to join the conversation and establish themselves as a strong thought leader. However, rapid response pitching is a balancing act: you want to be timely but also ensure your pitch is relevant. So, how can...