We are just one week away from the start of HIMSS20, the annual gathering of over 45,000 healthcare technology educators, innovators and collaborators. This year’s theme is “Be the Change,” with an extra push for the changemakers to come together and reimagine how...
Another year in the books, or rather, several books in the past year! March Communications is celebrating its first full year of our book club, Overbooked. It’s hard to believe that we already read four fantastic releases that focused on the things we care about most:...
Different strokes for different folks – this expression especially rings true when it’s time to find the right content strategy for your clients. We’ve previously discussed the importance of thought leadership and evergreen content, but those are just pieces to the...
Interviewing skills are not always top of mind for PR and marketing pros. Our jobs tend to focus on connecting the interviewers with the interviewees, ensuring that those two parties can communicate well with one another. But every so often, it falls to us to conduct...
As a journalism major, plagiarism was an early and frequently discussed topic in college. We read the stories about reporters like Stephen Glass and Jayson Blair, who were accused of fabrication and/or plagiarism – no one wanted to become infamous for the same...
Editor's note: This post has been updated from its original posting on September 22, 2014. When it comes to writing, everyone has their favorite words, phrases or even idioms. There’s nothing wrong with having a distinct “style” of writing (Hemingway is just one...
When you fall in love, you want to “shout it from the rooftops,” right? Let the whole world know how you feel? Well, it can be a similar feeling (okay, maybe not quite) when you have a great idea for your healthcare client. So how do you properly showcase that...
No news is good news, right? Well, that’s not quite the case in healthcare PR and marketing, especially when you’re trying to get your client’s name and story out in the world. Even if your client is working every day on improving its product, software or piece of...
To be (political) or not to be (political), that is truly the question for companies across all industries currently. But when it comes to healthcare policy, diving into the deep end of political discussion is not a move to take lightly. Healthcare PR and marketing...
When news breaks, it can be an opportune moment for your client to join the conversation and establish themselves as a strong thought leader. However, rapid response pitching is a balancing act: you want to be timely but also ensure your pitch is relevant. So, how can...
The idea behind healthcare interoperability is simple: ensure that various information systems, devices, and applications can clearly communicate with one another and securely exchange data. However, implementing that seamless data exchange nationwide has not been...
We’ve previously discussed on this blog what “public relations” actually means, and how PR professionals must know how to do everything from resolving crises to finding the best way to promote their clients. When it comes to healthcare clients specifically, PR...
