Elisabeth O'Donnell

Elisabeth O'Donnell

5 Easy Content Programs You Can Run Remotely

5 Easy Content Programs You Can Run Remotely

Although we sometimes feel like we’ve reached a complete and utter technology overload, we can’t underemphasize the many doors it’s opened for us as communicators. We can type out entire articles in no time, string together video clips with a few clicks, and connect...

Overbooked: Favorite Reads from 2019

Overbooked: Favorite Reads from 2019

Last year we kicked off Overbooked, the March Communications book club. Each quarter we selected a hot new release with innovative ideas in tech or marketing and business. After reading, we came together to share takeaways, hash out confusion and draw connections. We...

2020 Predictions: An Authentic Vision

2020 Predictions: An Authentic Vision

A new decade is just around the corner and we’re eager to see which communications and technology trends are here to stay – and which we hope to see fade away in 2020. One thing we know for sure will not go away: authenticity and storytelling. Creating trust between...

Watch: Standing Out in the AI Crowd

Watch: Standing Out in the AI Crowd

https://www.youtube.com/watch?v=iXQhVG06KjI AI – as both an IT tool and a buzzword for generating hype – has permeated every industry. With so many companies touting how they’re using AI, how do the real innovators stand out? Top tier media recognition is a start! Our...

Stepping Up for Tech Gives Back

Stepping Up for Tech Gives Back

Last week Marchers put our to-do lists aside to “Step Up” (per our Core Values) to join Tech Gives Back 2019 here in Boston. Tech Gives Back is the largest industry service event in the country and we were stoked to be part of it!...

Four Rules to Become a Designer

Four Rules to Become a Designer

One of my first purchases as a communications student was Robin Williams’ The Non-Designer's Design Book. The title is pretty self-explanatory. Each chapter of the book elaborates on one of four essential design rules Williams selected for easy, clean design:...

Why Make Time For Professional Workshops?

Why Make Time For Professional Workshops?

After being at work for 8+ hours, schlepping to a different office building, settling in with a pad and paper, and talking about more work stuff is probably not super appealing. Don’t get me wrong – I love my job! But, we can all agree it’s nice to squeeze in some...

Media Relations Through the Eyes of a Reporter

Media Relations Through the Eyes of a Reporter

Ever wonder what the reporter on the other side of your pitch is thinking? How long do they want you to wait to follow-up? Did you make it clear you studied their background – or is the funny tidbit you got from an old social post a bit too stalker-esque? Luckily, I...

How To Build A Consumer Universe

How To Build A Consumer Universe

We’re all consumers of something, whether it’s your daily morning cereal, Netflix subscription or a fitness app. Somewhere out there, there’s a marketing team thinking about you, the questions you need answered and problems that need solving. How do they gain so much...