Courtney Allen

Courtney Allen

CES Looms: Four Tips for Telling Your Story

CES Looms: Four Tips for Telling Your Story

For many of our clients, CES - that little old event in Vegas (ha…) - is the culmination of years of work, from engineering and product development to fundraising and marketing. Media are looking for that next big “thing” that’s going to tip the scales and propel us...

The Power (and Perils) of ‘No Comment’

The Power (and Perils) of ‘No Comment’

We live in a media landscape fueled by social rumor, speculation and fact-free conclusion. Depending on your relationship to the story going through the meat grinder in today’s news cycle, it’s either a lot of fun to watch or deeply horrifying. (Sometimes both,...

[Video] Media Training is a Must in PR Today

[Video] Media Training is a Must in PR Today

Media training is very often overlooked and undervalued, largely because, from an outsider's perspective, it doesn't look all that hard to be interviewed. In reality, however, there's a lot more to it than just sitting down and answering a few easy questions. Once...