Cheryl Gale

Cheryl Gale

Where March Stands on Diversity, Equity and Inclusion

Where March Stands on Diversity, Equity and Inclusion

Like many other companies, both inside and out of the PR world, we’ve spent the last several months doing some soul-searching around diversity, equity and inclusion. The death of George Floyd and the protests that erupted out of it, both in response to Floyd’s murder...

6 Practices for Rethinking WFH During Covid-19

6 Practices for Rethinking WFH During Covid-19

March, alongside many other Boston PR agencies – and frankly, agencies around the country if not the world – has made the shift to companywide work from home in light of the Covid-19 pandemic. Until now, WFH was mainly looked at as a cool perk for employees, an...

Women Leaders Shine at Affectiva Summit

Women Leaders Shine at Affectiva Summit

It’s no secret that an unequal number of women in leadership roles remains a huge topic of discussion – and it should. I’ve been reflecting on the PR industry paradox: despite the fact that women make up between 60 to 80 percent of the PR workforce, only 20 percent of...

Client Messaging 101: Inside the ‘War Room’

Client Messaging 101: Inside the ‘War Room’

One of my favorite things about PR is messaging – specifically, the messaging session. It’s the culmination of a much longer process; at March, we identify when is an appropriate time (and why) for a client to undergo a messaging revamp and pull together the essential...

Client Messaging 101: The Whys and Whens

Client Messaging 101: The Whys and Whens

Running a successful company today isn’t just about the product or service you have to offer, but the story you have to tell about that product or service – and just as importantly, the story you have to tell about yourself. Businesses have never had more immediate,...

Why March Communications is Starting 2016 Stronger Than Ever

Why March Communications is Starting 2016 Stronger Than Ever

Well, we’re already one month in to 2016 and I can tell it’s going to be a great year. 2015 was a year for major growth here at March Communications – from new clients to new, talented hires across all locations. As we enter our 11th year, we are excited by the wealth...