About Caroline Watson

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So far Caroline Watson has created 12 blog entries.

The Winners and Losers of Super Bowl LII Advertising

As usual, one of the most talked-about aspects of the Super Bowl this year were the ads – the Brand bowl, as it’s become known. We rounded up some thoughts from the March team on the Super Bowl commercials we liked – and didn’t!

By |Feb 5 2018|Categories: PR|Tags: , , , |

Toys “R” Us Bets on Augmented Reality to Draw Customers Back into Stores

Did you think Toys "R" Us was on its way out after filing for bankruptcy protection just a few weeks ago? The toy giant wants you to think again.

By |Oct 6 2017|Categories: Retail|Tags: , , |

Telco Partnerships with Content Providers Buoy Cord-Cutting Culture

Telcos are catching on that consumers want choice, and just as importantly, they want perks. Major telco providers like T-Mobile and AT&T are differentiating themselves by partnering with content providers to offer customers special benefits.

By |Sep 19 2017|Categories: Telecom & Mobile|Tags: , , |

Seeking Credibility, in News and PR

In an era of increasingly prominent fake news, media consumers are looking for credible information from credible sources. What does this mean for the PR industry? March Vice President Meredith L. Eaton explores this phenomenon and more.

By |Jun 14 2017|Categories: PR|Tags: , , , , |

One Year from Now: Prepping for the GDPR

Mark your calendar: The EU’s new General Data Protection Regulations (GDPR) go into effect one year from today.

By |May 25 2017|Categories: PR|Tags: , , , , , , |

#ESCconf: Embedded Systems will Power Futuristic Tech

Every year, software developers, hardware engineers, executives and suppliers gather in Boston at the Embedded Systems Conference to hear the latest on embedded systems. March VP Meredith L. Eaton attended the conference to learn more about where this industry is headed.

How Will the IoT Era Affect PR?

The coming IoT era is positioned to shape everything we do, from restocking groceries and driving connected cars to PR, marketing and communications strategies. How will the IoT affect the PR industry?

By |Apr 18 2017|Categories: PR|Tags: , , , , , |

#MWC17: IoT on the Rise

What’s new in the mobile industry? Earlier this month, members of the March team went to Mobile World Congress (MWC) to find out.

By |Mar 27 2017|Categories: PR|Tags: , , , , , , |

Has the Wellness Wearables Bubble Popped?

Wearables fatigue is well-documented and growing. Yet, there is a consistent group of people who are tracking fanatics. What are wearable tech brands to do?

From Cloud Communications to PR Pitches, Crafting a Clear Message is Key

Telling your story well is a major component of your PR strategy. It’s essential that potential customers – and journalists – understand your message.