Caroline Watson

Caroline Watson

The Winners and Losers of Super Bowl LII Advertising

The Winners and Losers of Super Bowl LII Advertising

As usual, one of the most talked-about aspects of the Super Bowl this year were the ads – the Brand bowl, as it’s become known. There were some great commercials, ranging from the funny – like the NFL’s Dirty Dancing reenactment – to the ones that pulled on...

Seeking Credibility, in News and PR

Seeking Credibility, in News and PR

In an era of increasingly prominent fake news, media consumers are looking for credible information from credible sources. As self-publishing platforms like Medium, Twitter and Reddit continue to provide unfiltered, often unedited communications, there has been a...

One Year from Now: Prepping for the GDPR

One Year from Now: Prepping for the GDPR

Mark your calendar: The EU's new General Data Protection Regulations (GDPR) go into effect one year from today. The new regulations mandate stronger protections for EU citizens' data, so businesses must reevaluate their data privacy procedures. By May 25, 2018, all...

#ESCconf: Embedded Systems will Power Futuristic Tech

#ESCconf: Embedded Systems will Power Futuristic Tech

Did you know that the Boston area is America’s second-largest embedded systems market, behind Silicon Valley? Every year, software developers, hardware engineers, executives and suppliers gather in Boston at the Embedded Systems Conference to hear the latest industry...

How Will the IoT Era Affect PR?

How Will the IoT Era Affect PR?

The Internet of Things (IoT) is coming fast. At Mobile World Congress, IoT was the top-mentioned technology, beating out much buzzed-about tech like 5G, AI and VR. By separate accounts, the number of connected devices is expected to reach 20.8 billion to 50 billion by...

#MWC17: IoT on the Rise

#MWC17: IoT on the Rise

What’s new in the mobile industry? Earlier this month, members of the March team went to Mobile World Congress (MWC) to find out. With 108,000 attendees and more than 2,300 exhibitors, MWC is the world’s largest gathering for the mobile industry. In addition to...

Has the Wellness Wearables Bubble Popped?

Has the Wellness Wearables Bubble Popped?

Have you ever bought a Fitbit, Garmin vívofit or any other kind of tracking device? More importantly: Do you actually use it? If you got caught up in the wearables craze, only to lose interest and set aside your device after a few months, you’re not alone. This...

Crisis Comms: The Rise of Fake News

Crisis Comms: The Rise of Fake News

2016 was the year of the rise of fake news, as the media was compromised by inaccurate, often completely made-up news stories. From pizzagate to Pope Francis’ supposed endorsement of Donald Trump, many unsuspecting institutions and people were targeted by fake news...

#NRF17: Adapting to a Changing Retail Landscape

#NRF17: Adapting to a Changing Retail Landscape

This past week, the March team, including Account Director Courtney Allen, attended the National Retail Federation’s (NRF) Big Show in New York City. With over 500 exhibitors and 35,000 attendees, NRF’s Big Show is the biggest retail trade show of the year. Both on...