Brendan Reilly

Brendan Reilly

[Video] The Truth About Viral Video Content

[Video] The Truth About Viral Video Content

A viral video, for many brands, is like the Holy Grail of online marketing these days. Everyone wants to create a piece of video content that sets fire to the Internet and gets millions of eyeballs. The problem with that is that most B2B value propositions are meant...

[Video] Producing Better On-Camera Interviews

[Video] Producing Better On-Camera Interviews

Even seasoned brand spokespeople may not be 100 percent comfortable in front of the camera. In previous videos and blog posts, we've talked about choosing the right format and making other decisions that will help put your subjects at ease. This is critical because...

[Video] #PR Pro Tip – Rapid Response Pitching

[Video] #PR Pro Tip – Rapid Response Pitching

Rapid response pitching is an essential part of effective communications strategies, thanks in large part to today's 24-hr news cycle that waits for no one. March Communications' own Meredith L. Eaton offers some key advice in a new video for anyone looking to up...

The Single Most Important Element of Live Event Video

The Single Most Important Element of Live Event Video

Live events present one of the best opportunities for brands today to produce a wide range of video content. Video blog posts and highlight reels are great vehicles for showcasing your presence at a tech event or tradeshow and what that means in terms of your...

Brands That Win Distort Reality

Brands That Win Distort Reality

We’ve all heard the adage, “Perception is reality.” But have we stopped to think just how important that statement really is? Every brand wants to be The Brand in their space. The greatest brands, however, create an entirely new space and dominate it. Being a great...

Instagram Video: The Latest Update & How Best to Use it

Instagram Video: The Latest Update & How Best to Use it

The inevitable has come to pass. In addition to the Instagram algorithm update that recently stirred up a hornet’s nest (even though it was actually a good thing), the platform has just announced that it is upgrading the video options available to users. Unencumbered...

How the 5 Senses Inform Effective PR Strategies

How the 5 Senses Inform Effective PR Strategies

I love communication in all its forms, perhaps to a fault. I can’t watch a movie or TV show, listen to a song or read an article without running through a series of questions in my head about the purpose, design and strategy behind the content. What was the director...