Angelica Bishop

Angelica Bishop

Real Talk: Innovation and Digital Health

Real Talk: Innovation and Digital Health

​Recent surveys show that healthcare leaders are increasingly prioritizing improved patient outcomes over cost-cutting measures, which gives a glimpse of how important the patient experience is already and will continue to become. Healthcare is more innovative today...

Overbooked: Bad Blood at March Communications?

Overbooked: Bad Blood at March Communications?

You bet we’ve got bad blood at March Communications – but not in the way Taylor Swift does. This quarter for our recently launched Overbooked book club, we’ll be reading Bad Blood: Secrets and Lies in a Silicon Valley Startup. Driven by our passion for innovative...

The Dos and Don’ts of Holiday PR Pitching

The Dos and Don’ts of Holiday PR Pitching

As PR pros, we love it when there’s a timely news hook, event, holiday or awareness day that we can tie our client’s news and stories to – when it’s the perfect fit, of course. Other times, it can seem a bit more arduous to leverage that hook. This can happen because...

Think Before You @ – Best Practices for Social PR

Think Before You @ – Best Practices for Social PR

No matter how you look at it, you can’t deny that in many respects social is the new norm. Consider the fact that most businesses have made social media a major focus for their broader marketing efforts. In fact, 91 percent of retail brands use at least two social...

Chaos Takes Control…with Artificial Intelligence

Chaos Takes Control…with Artificial Intelligence

If you haven’t caught up on season one of HBO’s Westworld, it’s time to hunker down with a bowl of popcorn big enough for your binge-watching session and prepare yourself for a mental rollercoaster ride. Season two of this sci-fi/western thriller all about artificial...

3 Top Health IT Trends from HIMSS18

3 Top Health IT Trends from HIMSS18

Last week, over 43,000 members of the health IT community gathered in Las Vegas for the industry’s biggest annual conference – HIMSS18. This year’s theme was “where the world connects for health,” and that couldn’t be more accurate, with hundreds of speaking and...