Amanda Fountain

Amanda Fountain

Trust as Currency: Why Brands Need to Earn Trust

Trust as Currency: Why Brands Need to Earn Trust

The past year has sparked more conversations about brand responsibility and trust. And that reminded me of a thought exercise asking which of three companies people trusted most: Tesla, Facebook or Amazon. At the time, Facebook lost, pretty unanimously. Then people...

Social Media Trend: Video Stories for B2B

Social Media Trend: Video Stories for B2B

B2B marketing is often considered a niche type of marketing – a distinct type of approach for a specific audience. And that is sometimes true. But B2B marketing has been shifting to embrace more of the mainstream methods of communication and marketing. One area in...

Time’s Up for TikTok

Time’s Up for TikTok

Starting Sunday, Americans won’t be able to download the TikTok app through either the Apple Store or Google Play. If you don’t have the TikTok app already, you won’t be able to get it past midnight on Sunday. For those that do have the app, it means they won’t be...

Three Things in Social Media Today – August 18, 2020

Three Things in Social Media Today – August 18, 2020

Here are three things going on in the world of social media today – and why they matter. An Oracle Knows And entering the race to acquire TikTok before it’s banned in the U.S. is…. Oracle! The tech company known for database software and cloud applications is in talks...

Three Things in Social Media Today – August 10, 2020

Three Things in Social Media Today – August 10, 2020

Here are three things going on in the world of social media today – and why they matter. Twitch into Action When Amazon bought Twitch way back in 2014, it mostly let the game streaming community do its thing. Then it launched Twitch Prime a few years later and let’s...

Three Things in Social Media Today – August 5, 2020

Three Things in Social Media Today – August 5, 2020

Here are three things going on in the world of social media today – and why they matter. Reel-ing in Users With TikTok in potential jeopardy, Facebook is coming in with a spark of creator hope. Reels is a new Instagram feature that allows users to create short videos...

Three Things in Social Media Today – July 23, 2020

Three Things in Social Media Today – July 23, 2020

Here are three things going on in the world of social media today – and why they matter. Facebook is doing something it’s never done before. Studying racial bias on its platforms. Instagram’s new “equity and inclusion team” will explore if the platform algorithms...

How to Effectively Measure Social Media Results

How to Effectively Measure Social Media Results

Social media platforms are changing and how people use these platforms is changing. How we measure social media results will need to change too. For example, Instagram has been testing removing likes on posts. In a “private like” model, only the account user will know...

The Fall of Likes on Instagram

The Fall of Likes on Instagram

Recently, Instagram announced it was testing hiding likes on photos. The Internet outraged. Flash forward to now as Instagram launches another test to make follower and post counts less prominent. Slightly less outrage. But why these changes? Minimizing Metrics on...