Amanda Fountain

Amanda Fountain

How to Effectively Measure Social Media Results

How to Effectively Measure Social Media Results

Social media platforms are changing and how people use these platforms is changing. How we measure social media results will need to change too. For example, Instagram has been testing removing likes on posts. In a “private like” model, only the account user will know...

The Fall of Likes on Instagram

The Fall of Likes on Instagram

Recently, Instagram announced it was testing hiding likes on photos. The Internet outraged. Flash forward to now as Instagram launches another test to make follower and post counts less prominent. Slightly less outrage. But why these changes? Minimizing Metrics on...