100 Stock Phrases Journalists, PR Pros and Content Marketers Need to Stop Using

, Aug 19, 2019

CATEGORIES: Content Marketing
TAGS: , , , , ,

Editor’s note: This post has been updated from its original posting on September 22, 2014.

When it comes to writing, everyone has their favorite words, phrases or even idioms. There’s nothing wrong with having a distinct “style” of writing (Hemingway is just one example of how you can make a career out of it!), but it’s also important not to use those words or phrases as a crutch.

Whether you’re a PR professional, a journalist or a content marketer, being able to utilize a large vocabulary is critical. It shows you can get your point across in a unique way and that you fully understand your topic. But it’s easy to rely on your safety net of stock phrases when you want to reiterate an idea or transition into a new one – or even if you’re rushing to meet a deadline.

Using the same stock phrases repeatedly, though, is not going to benefit your content. We’ve previously discussed how content is king, and why creating unique pieces can help companies stand out in the crowd. Instead of focusing on stock phrases, be sure you’re using strong keywords to improve your SEO strategy.

March has gathered some of the more common stock phrases to try to remind all of us not to use them – or at least use them sparingly! Remember: there’s nothing wrong with these phrases and colloquialisms. But is it always necessary to add in that extra little bit of fluff? As a former journalist, I always try to edit things down where I can. Why say three words when one will do?

Take a look at our list, which is hardly conclusive, and help us in our quest to craft truly unique content!

Want to learn even more about what it takes to create an elevated content marketing strategy? Reach out to March!


One thing above all
More important than ever
Most important of all
Most importantly
It’s important to remember
More and more
These days
Right now
There was a time
At the same time
At the end of the day
In this day and age
The truth is
In truth
The fact is
In fact
The reason is
The point is
The competition is fierce
It comes down to
It’s no secret
It’s not surprising
It’s no surprise
It’s easier than ever
It’s harder than ever
In large part
In other words
In a big way
In the first place
The problem is
This is especially
This is why
This comes down to
This all comes down to
This is all changing
A number of
Especially considering
Especially true
Especially because
Particularly because
A big splash
That means
Which means
That’s why
That way
That said
Those that
One should
What this tells us
What this means
When it comes
To combat this
Like never before
Comes into play
Play an important role
The key
Interestingly enough
Thanks to
A hot topic
Really shine
Making strides
In short
To say the least
Not only that
There’s no question
There’s no doubt
There’s little doubt
Rings true
Moving rapidly
Hardening the divide
First and foremost
Boils down
Can help
Try to
Increasingly important
Doesn’t just
To be clear
The same holds true
Tip of the iceberg
That means that
Serving up
The art of
The best part
Pain point
Secret sauce
Picking up steam
Pieces of the puzzle
Breaking the bank
Cut through the clutter

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