Shaping and Sharing the
Stories of Innovation
Blogs and Podcasts from March Communications
Trust as Currency: Why Brands Need to Earn Trust
The past year has sparked more conversations about brand responsibility and trust. And that reminded me of a thought exercise asking which of three companies people trusted most: Tesla, Facebook or Amazon. At the time, Facebook lost, pretty unanimously. Then people...
Embedding Intersectionality into the Fight for Gender Equality
As we wrap up Women’s History month, it’s inspiring to look back on all the barrier breakers who have provided us with so much to celebrate. Like today’s movement, the fight for women’s equality did not move forward without the superhuman acts by women of color....
![[Podcast] One Year Later: How COVID-19 Will Continue to Shape PR & Marketing](https://www.marchcomms.com/wp-content/uploads/2021/03/5-blog-image-header-1-1080x675.png)
[Podcast] One Year Later: How COVID-19 Will Continue to Shape PR & Marketing
Just over one year ago, the first widespread lockdowns due to COVID-19 outbreaks went into effect across the US. Over these last 12 months, a lot has happened and changed both on the individual and organizational level. Organizations were forced to shift strategies,...
Standing Against AAPI Hate
We stand in solidarity with our Asian-American and Pacific Island friends, families, coworkers, and communities.
![[Podcast] Sena Pottackal Shares How PR Leaders Can Prioritize Accessibility & Inclusivity](https://www.marchcomms.com/wp-content/uploads/2021/03/Ep-4-Sena-blog-image-1080x675.png)
[Podcast] Sena Pottackal Shares How PR Leaders Can Prioritize Accessibility & Inclusivity
Sena Pottackal shares her experience as a blind woman in the industry and talks about bringing accessibility and inclusivity to the workplace.
Q&A – Innovation Within the Walls of Our Homes
Juliana Allen and Kelly O’Brien, chatted about how they’ve been feeling about tech, what they’ve been observing across the industry, and what’s on the horizon for consumers.
Listening + Learning: Our Latest DEI Discoveries
Thoughts from our group discussions centered on DEI, inspired by the New York Times podcasts 1619 and Nice White Parents
![[Podcast] Scoping Out the Virtual Events Landscape](https://www.marchcomms.com/wp-content/uploads/2021/02/Ep3-blog-header-1080x675.png)
[Podcast] Scoping Out the Virtual Events Landscape
This podcast episode covers the virtual events landscape that has exploded over the last year and shows no signs of slowing down.
![[Podcast] ‘Race After Technology’: Breaking Down the New Jim Code](https://www.marchcomms.com/wp-content/uploads/2021/02/Ep2-blog-image-1080x675.jpg)
[Podcast] ‘Race After Technology’: Breaking Down the New Jim Code
In the spirit of Black History Month, today’s podcast discusses our latest Overbooked Book Club choice – Race After Technology,
Trust as Currency: Why Brands Need to Earn Trust
The past year has sparked more conversations about brand responsibility and trust. And that reminded me of a thought exercise asking which of three companies people trusted most: Tesla, Facebook or Amazon. At the time, Facebook lost, pretty unanimously. Then people...
Embedding Intersectionality into the Fight for Gender Equality
As we wrap up Women’s History month, it’s inspiring to look back on all the barrier breakers who have provided us with so much to celebrate. Like today’s movement, the fight for women’s equality did not move forward without the superhuman acts by women of color....
![[Podcast] One Year Later: How COVID-19 Will Continue to Shape PR & Marketing](https://www.marchcomms.com/wp-content/uploads/2021/03/5-blog-image-header-1-400x250.png)
[Podcast] One Year Later: How COVID-19 Will Continue to Shape PR & Marketing
Just over one year ago, the first widespread lockdowns due to COVID-19 outbreaks went into effect across the US. Over these last 12 months, a lot has happened and changed both on the individual and organizational level. Organizations were forced to shift strategies,...
Standing Against AAPI Hate
A year ago, we wanted to make clear that we stand against systemic racism and the violent forces of white supremacy and hate. That was true then, and it remains true now, as we stand in solidarity with our Asian-American and Pacific Islander friends, families,...
![[Podcast] Sena Pottackal Shares How PR Leaders Can Prioritize Accessibility & Inclusivity](https://www.marchcomms.com/wp-content/uploads/2021/03/Ep-4-Sena-blog-image-400x250.png)
[Podcast] Sena Pottackal Shares How PR Leaders Can Prioritize Accessibility & Inclusivity
On this episode of The Innovator’s Mic, Cheryl Gale, March co-founder and president, chatted with Sena Pottackal, a recent graduate from NYU’s Masters in PR and Corporate Comms program, now working on client experience, DEI and corporate comms at Current Global....
Q&A – Innovation Within the Walls of Our Homes
Technology is always advancing at warp speeds – that’s never been more true than over the past year. A lot of the innovation conversation has focused on tech advancements for work. But so much has changed when it comes to how tech impacts us as whole humans, including...
Listening + Learning: Our Latest DEI Discoveries
Over the past several months, we’ve been working to keep our promise to listen, learn, and grow together. By partaking in crucial conversations related to diversity, equity, and inclusion in our industries and our community, we’ve been taking advantage of our...
![[Podcast] Scoping Out the Virtual Events Landscape](https://www.marchcomms.com/wp-content/uploads/2021/02/Ep3-blog-header-400x250.png)
[Podcast] Scoping Out the Virtual Events Landscape
Today on the Innovator's Mic, we're talking about the virtual events landscape that has exploded over the last year and shows no signs of slowing down. March Account Director Hailey Melamut spoke with Account Supervisor Samantha Powers and Senior Account Executive...
![[Podcast] ‘Race After Technology’: Breaking Down the New Jim Code](https://www.marchcomms.com/wp-content/uploads/2021/02/Ep2-blog-image-400x250.jpg)
[Podcast] ‘Race After Technology’: Breaking Down the New Jim Code
Today on The Innovator’s Mic, in the spirit of Black History Month, we’re talking about our latest Overbooked Book Club choice – Race After Technology, by Ruha Benjamin, which extrapolates how people of color have or have not been represented in innovation. As two...
![[Podcast] Marchers Look Ahead: Observations from the Inside about What’s Next for 2021](https://www.marchcomms.com/wp-content/uploads/2021/02/Ep1-blog-image_2-1-400x250.jpg)
[Podcast] Marchers Look Ahead: Observations from the Inside about What’s Next for 2021
Welcome to our freshly relaunched podcast, The Innovator’s Mic! The mission of the Innovator’s Mic is to hear from those powering our Innovation Inside Out mantra, passing the mic around to the incredible minds rethinking the future and the communicators who work to...
How To Choose Your Words For Multicultural PR
After months of civil unrest and racial injustice, organizations have realized it’s imperative they understand and promote the importance of diversity, equity, and inclusion to support a multicultural wave of communications. While there isn’t a universal template for...
Helping to Educate Young Women in Tanzania
I started my PR career at the UK charity ActionAid in 1993. I was a late graduate from University because my gap year turned into several gap years, which I filled with travels around the world, exploring different countries and cultures. It was during those travels...
Reflections from the 2020 Newsroom
What a year 2020 was. Across the globe communities witnessed quarantine and national lockdowns. Later, unrest in response to racial injustice boiled over. Ending the year in the US with a landmark Presidential election. Throughout it all, newsrooms far and wide, big...
Social Media Trend: Video Stories for B2B
B2B marketing is often considered a niche type of marketing – a distinct type of approach for a specific audience. And that is sometimes true. But B2B marketing has been shifting to embrace more of the mainstream methods of communication and marketing. One area in...
How To Craft Your Annual Marketing Plan After The Most Unplanned Year Ever
The global COVID-19 pandemic forced shifts across all organizational functions – marketing and communications is no exception. For many of us, initial game-plans had to be completely tossed out. Adapting with agility, flexibility, and creativity proved key in the “new...
![[Podcast] Marchers Look Ahead: Observations from the Inside about What’s Next for 2021](https://www.marchcomms.com/wp-content/uploads/2021/02/Ep1-blog-image_2-1-1080x675.jpg)
[Podcast] Marchers Look Ahead: Observations from the Inside about What’s Next for 2021
We’re kicking off our debut episode with four conversations between eight Marchers, riffing off what they’re looking forward to in PR & tech this year.
How To Choose Your Words For Multicultural PR
Zorina reports on a PR Club webinar on multicultural language being used by PR practitioners to communicate with stakeholders.
Helping to Educate Young Women in Tanzania
Martin Jones shares what he’s learned from working for African charities and how these takeaways connect to racial injustice in the USA.
Reflections from the 2020 Newsroom
Marcher Regan Schiappa reflects on her experience as a news prodcuer throughout the whirlwind 2020 news cycle.
Social Media Trend: Video Stories for B2B
B2B marketing is often considered a niche type of marketing – a distinct type of approach for a specific audience. And that is sometimes true. But B2B marketing has been shifting to embrace more of the mainstream methods of communication and marketing. One area in...
How To Craft Your Annual Marketing Plan After The Most Unplanned Year Ever
The global COVID-19 pandemic forced shifts across all organizational functions – marketing and communications is no exception. For many of us, initial game-plans had to be completely tossed out.