Shaping and Sharing the
Stories of Innovation
Blogs and Podcasts from March Communications
Choosing a new PR agency is hard. Will an agency understand your business or a technology? Can they achieve business and marketing objectives? Will their creativity bring your stories to life? A Request for Proposal (RFP) is often the first stage of the PR agency...
My title in our agency is Culture and Experience Lead. That speaks volumes, right? For an agency to employ someone whose sole purpose is to determine how we cultivate our values and goals and fold them seamlessly into our ever-evolving culture is impressive. It means...
Newsweek wants to know if you trust Jeff Bezos with your life. His Amazon, the once online bookstore, announced they’re moving into the healthcare space with an app that makes the industry more “shoppable.” And making us all wonder how we moved from hunting for...
We discuss the bestseller ‘Talking to Strangers’ and talk about issues of trust and transparency in marketing and communications.
Being a working parent isn’t an easy feat. March VP (and working mom) Liz S. Hosman shares some helpful tips that keep her sanity in check.
Octopus Group co-founder Pete Hendrick talks ION, a global PR network, plus market differences for brands who run international PR campaigns in Europe.
With a new year right around the corner, which PR buzzwords are you ready to say goodbye to? Several Marchers weigh in on what needs to change for 2020!
With a new decade is just around the corner, we’re eager to see what will stay and what will go in both comms and tech. Watch to see what we expect in 2020!
November brought lots of travel, with many Marchers venturing beyond the Boston area for the Thanksgiving break. Here’s what we were up to in November.
The strategy behind awareness days and when to use them on social media is more complex than just tossing out a post and letting the likes roll in.
A strong spokesperson can be the comfort shareholders, customers and audiences alike need to reassure them during times of crisis and confusion.
Some PR agencies are being asked, sometimes by their own employees, to distance themselves from problematic people or organizations. March founders Martin Jones and Cheryl Gale discuss whether agencies should drop a client if their employees aren’t comfortable with it.
What does it take to evaluate and build a thought leader within your organization? Here are four key factors to consider.
If you’re an Atlanta-based B2B or consumer tech company looking for new PR and communications partners, reach out. We’re ready to innovate together!
PR and marketing pros need to know how to run an interview to get the information they need without interrogating their SMEs.