HBO’s Westworld this Sunday (April 22nd) – and as the true tech nerds we are, we couldn’t be more thrilled…or terrified. As a tech junky and PR pro, there couldn’t be a better time to keep up with the hype around AI in the media.
March 8 is International's Women Day, and in recognition, we recorded a fun roundtable chat between March Director of Digital Services Caroline Black, Managing Director Cheryl Gale and Executive Vice President Jodi Petrie.
Learning how to navigate today’s review-based economy is paramount to businesses’ success. And, as PR becomes increasingly tied to sales and marketing, here are three ways PR firms can help.
On site, it was our responsibility to conduct video interviews with our client's customers, and make sure we were eliciting useful responses for valuable video content. But, extracting insightful information from executives that are nervous in front of the camera proved to be a bit more challenging than we expected.
Find the common themes of the event's sessions – that one story thread that runs through most, if not all, of the presentations – and use that as your angle for your blog posts around the show.
Hosting media at a vendor event ideally brings together a bunch of different elements to ensure value on both sides – and to get press to attend in the first place! It’s best if we’re able to strike a balance of interesting presentations, enticing news, direct access to customers and demonstrations of new innovations.
There’s a lot to love about our work, so we figured that, in celebration of the season, we’d ask folks around the March office to share the moments that warmed their hearts. Here’s what they had to say.