Shaping and Sharing the
Stories of Innovation
Blogs and Podcasts from March Communications
5 Tips for a Successful PR Agency RFP Process
Choosing a new PR agency is hard. Will an agency understand your business or a technology? Can they achieve business and marketing objectives? Will their creativity bring your stories to life? A Request for Proposal (RFP) is often the first stage of the PR agency...
Innovation Inside Out: Technically Speaking, It’s Cultural
My title in our agency is Culture and Experience Lead. That speaks volumes, right? For an agency to employ someone whose sole purpose is to determine how we cultivate our values and goals and fold them seamlessly into our ever-evolving culture is impressive. It means...
Creating Space in Healthcare’s Crowded Marketplace
Newsweek wants to know if you trust Jeff Bezos with your life. His Amazon, the once online bookstore, announced they’re moving into the healthcare space with an app that makes the industry more “shoppable.” And making us all wonder how we moved from hunting for...
![[Podcast] ‘Talking to Strangers’: Trust and Transparency in Brand Comms](https://www.marchcomms.com/wp-content/uploads/2020/01/67_Talking_to_Strangers-1080x675.jpg)
[Podcast] ‘Talking to Strangers’: Trust and Transparency in Brand Comms
We discuss the bestseller ‘Talking to Strangers’ and talk about issues of trust and transparency in marketing and communications.
A Working Mom’s Guide to Survival in 2020
Being a working parent isn’t an easy feat. March VP (and working mom) Liz S. Hosman shares some helpful tips that keep her sanity in check.
![[Podcast] International Comms and PR with Pete Hendrick of Octopus Group](https://www.marchcomms.com/wp-content/uploads/2019/12/66_Pete_Hendrick_Podcast-1080x675.jpg)
[Podcast] International Comms and PR with Pete Hendrick of Octopus Group
Octopus Group co-founder Pete Hendrick talks ION, a global PR network, plus market differences for brands who run international PR campaigns in Europe.
PR Lingo to Retire in 2020
With a new year right around the corner, which PR buzzwords are you ready to say goodbye to? Several Marchers weigh in on what needs to change for 2020!
2020 Predictions: An Authentic Vision
With a new decade is just around the corner, we’re eager to see what will stay and what will go in both comms and tech. Watch to see what we expect in 2020!
Where are Marchers This Month? November 2019
November brought lots of travel, with many Marchers venturing beyond the Boston area for the Thanksgiving break. Here’s what we were up to in November.
Why Your Brand Shouldn’t Post About Awareness Days On Social Media
The strategy behind awareness days and when to use them on social media is more complex than just tossing out a post and letting the likes roll in.
The Importance of a Good Spokesperson
A strong spokesperson can be the comfort shareholders, customers and audiences alike need to reassure them during times of crisis and confusion.
![[Podcast] The Company You Keep](https://www.marchcomms.com/wp-content/uploads/2019/11/image-1-1080x675.png)
[Podcast] The Company You Keep
Some PR agencies are being asked, sometimes by their own employees, to distance themselves from problematic people or organizations. March founders Martin Jones and Cheryl Gale discuss whether agencies should drop a client if their employees aren’t comfortable with it.
Breaking Through the Buzz of Thought Leaders
What does it take to evaluate and build a thought leader within your organization? Here are four key factors to consider.
Georgia on My Mind: March Expands to Atlanta
If you’re an Atlanta-based B2B or consumer tech company looking for new PR and communications partners, reach out. We’re ready to innovate together!
5 Tips for Conducting a Successful Interview
PR and marketing pros need to know how to run an interview to get the information they need without interrogating their SMEs.