Shaping and Sharing the
Stories of Innovation

Blogs and Podcasts from March Communications

Trust as Currency: Why Brands Need to Earn Trust

Trust as Currency: Why Brands Need to Earn Trust

The past year has sparked more conversations about brand responsibility and trust. And that reminded me of a thought exercise asking which of three companies people trusted most: Tesla, Facebook or Amazon. At the time, Facebook lost, pretty unanimously. Then people...

Trust as Currency: Why Brands Need to Earn Trust

Trust as Currency: Why Brands Need to Earn Trust

The past year has sparked more conversations about brand responsibility and trust. And that reminded me of a thought exercise asking which of three companies people trusted most: Tesla, Facebook or Amazon. At the time, Facebook lost, pretty unanimously. Then people...

Standing Against AAPI Hate

Standing Against AAPI Hate

A year ago, we wanted to make clear that we stand against systemic racism and the violent forces of white supremacy and hate. That was true then, and it remains true now, as we stand in solidarity with our Asian-American and Pacific Islander friends, families,...

Q&A – Innovation Within the Walls of Our Homes

Q&A – Innovation Within the Walls of Our Homes

Technology is always advancing at warp speeds – that’s never been more true than over the past year. A lot of the innovation conversation has focused on tech advancements for work. But so much has changed when it comes to how tech impacts us as whole humans, including...

Listening + Learning: Our Latest DEI Discoveries

Listening + Learning: Our Latest DEI Discoveries

Over the past several months, we’ve been working to keep our promise to listen, learn, and grow together. By partaking in crucial conversations related to diversity, equity, and inclusion in our industries and our community, we’ve been taking advantage of our...

[Podcast] Scoping Out the Virtual Events Landscape

[Podcast] Scoping Out the Virtual Events Landscape

Today on the Innovator's Mic, we're talking about the virtual events landscape that has exploded over the last year and shows no signs of slowing down.    March Account Director Hailey Melamut spoke with Account Supervisor Samantha Powers and Senior Account Executive...

How To Choose Your Words For Multicultural PR

How To Choose Your Words For Multicultural PR

After months of civil unrest and racial injustice, organizations have realized it’s imperative they understand and promote the importance of diversity, equity, and inclusion to support a multicultural wave of communications. While there isn’t a universal template for...

Helping to Educate Young Women in Tanzania

Helping to Educate Young Women in Tanzania

I started my PR career at the UK charity ActionAid in 1993.  I was a late graduate from University because my gap year turned into several gap years, which I filled with travels around the world, exploring different countries and cultures. It was during those travels...

Reflections from the 2020 Newsroom  

Reflections from the 2020 Newsroom  

What a year 2020 was. Across the globe communities witnessed quarantine and national lockdowns. Later, unrest in response to racial injustice boiled over. Ending the year in the US with a landmark Presidential election.   Throughout it all, newsrooms far and wide, big...

Social Media Trend: Video Stories for B2B

Social Media Trend: Video Stories for B2B

B2B marketing is often considered a niche type of marketing – a distinct type of approach for a specific audience. And that is sometimes true. But B2B marketing has been shifting to embrace more of the mainstream methods of communication and marketing. One area in...

Social Media Trend: Video Stories for B2B

Social Media Trend: Video Stories for B2B

B2B marketing is often considered a niche type of marketing – a distinct type of approach for a specific audience. And that is sometimes true. But B2B marketing has been shifting to embrace more of the mainstream methods of communication and marketing. One area in...