Hacks and Flacks blog | March Communications Tech PR Firm

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Blogs and Podcasts from March Communications

How Will the Media Landscape Look Post-COVID? A Deep Dive with Sam Whitmore

Tech media expert Sam Whitmore of mediasurvey.com has been producing in-depth analysis of how the pandemic is impacting tech media. A longtime friend of March, Sam sat with us to share how he sees tech media handling the crisis, how coverage has changed, and what PR...

Overbooked: The Call for Socially Conscious Tech

by Zorina Akhund

As we find ourselves in the last couple of months of 2020, we can’t help but reflect on the political, healthcare, and socio-cultural unrest that the country – and the world, has gone through. We’ve experienced a new level of disconnectedness brought on by the COVID19...

[Podcast] Samantha Mayowa Shares How PR Leaders Can Build Diversity Through Inclusivity

by Elisabeth O'Donnell

Diversity, equity and inclusion have been top-of-mind for business leaders over the last several months. Many organizations, March included, are only just beginning to skim the surface of these issues and shine a brighter light on how we can do better on these fronts....

Where March Stands on Diversity, Equity and Inclusion

by Cheryl Gale

We want to put pen to paper in staking out where exactly we stand on DEI, and why this mission is so important to who we are as a group.

WATCH: Shift Strategy, Not Messaging, During Monolithic News Cycles

by Hailey Melamut

As we continue to navigate the global pandemic and come up against a historic election in the US, tech comms and PR pros – in-house and on the agency side – can’t rest on a sense of normality.

How to Find the Right B2B Tech PR Agency

by Elisabeth O'Donnell

We asked B2B aficionado Juliana Allen her views on how B2B companies in AI, security and beyond can find their perfect agency match.

Workshop: How to Make Social Selling Work for Your Team

by Amanda Fountain

The modern buyer has changed. They are more connected and increasingly use social media to qualify purchases. In fact, 75% of B2B buyers and 84% of executives use contacts and information from social networks as part of the purchase process. If your salesforce isn’t...

COVID-19 Highlights how AI is Reimagining Collaboration

by Andrew Grzywacz

AI provides the insights and facilitates the collaborations of today, that will define the ways of working, learning, and living for tomorrow.

WE ARE AI: How Knowledge AI Bridges Learning Gaps with KAIT

by Elisabeth O'Donnell

After launching our WE ARE AI campaign this year, March set out to find the most innovative aspiring AI company in our home bases of Boston or Atlanta. In the end Knowledge AI rose to the top! The company has already brought their technology, KAIT – which leverages...