Hacks and Flacks blog | March Communications Tech PR Firm

Shaping and Sharing the
Stories of Innovation

Blogs and Podcasts from March Communications

WATCH: Shift Strategy, Not Messaging, During Monolithic News Cycles

By now, we’re all far too familiar with the cliché, overused description of 2020 as the “new normal.” Not only is this phrase guaranteed to elicit a groan from reporters, PR pros, and the general public – but when it comes to summarizing the news cycle or media...

How to Find the Right B2B Tech PR Agency

by Elisabeth O'Donnell

Every internal PR and marketing person has been there before. Your boss tells you to find a PR agency and it better be one that can deliver. For many companies, particularly in more technical industries like AI, security or enterprise software, that can often be a...

Workshop: How to Make Social Selling Work for Your Team

by Amanda Fountain

The modern buyer has changed. They are more connected and increasingly use social media to qualify purchases. In fact, 75% of B2B buyers and 84% of executives use contacts and information from social networks as part of the purchase process. If your salesforce isn’t...

COVID-19 Highlights how AI is Reimagining Collaboration

by Andrew Grzywacz

AI provides the insights and facilitates the collaborations of today, that will define the ways of working, learning, and living for tomorrow.

WE ARE AI: How Knowledge AI Bridges Learning Gaps with KAIT

by Elisabeth O'Donnell

After launching our WE ARE AI campaign this year, March set out to find the most innovative aspiring AI company in our home bases of Boston or Atlanta. In the end Knowledge AI rose to the top! The company has already brought their technology, KAIT – which leverages...