March Communications is an 8-Time Finalist for the 2018 Pub Club Bell Ringer Awards

By |May 30 2018|Categories: Culture|Tags: , |

After back-to-back wins over the past two years, March Communications has once again been shortlisted as a finalist in eight categories at this year’s 50th Publicity Club of New England Bell Ringer Awards.

[Podcast] Make It Something I Can Understand

In this episode of Hacks and Flacks, we speak to Marshall Hook, assignment editor at WHDH-TV Channel 7 in Boston, to learn the best ways PR professionals can pitch local broadcast media.

Think Before You @ – Best Practices for Social PR

By |May 21 2018|Categories: PR|Tags: , , |

There is no rule book to navigating social PR today – and there shouldn’t be, considering how quickly things can change in this space. But without setting hard and fast rules, here are some best practices we’ve found as we’ve observed and participated in this shift towards social PR.

Harnessing Tech for Good: What Microsoft Got Right This Week

By |May 10 2018|Categories: Artificial Intelligence|

A new Microsoft program will award $25 million over five years to researchers, nonprofits, and developers who use artificial intelligence to help people with disabilities.

Rethinking Lead Gen in a GDPR World

With the GDPR deadline a little over two weeks away, marketers must not only ensure that all of their systems used internally to capture and handle customer and lead data are compliant, they also need to worry about third-party providers.

Blockchain: Building the Internet of Trust

As we look back at last week’s Boston Blockchain Week, we wanted to reflect on how blockchain rose to prominence in the first place and explore its potential for disruption.

Blockchain Innovation: Restoring Trust in Our Media and Beyond

By |Apr 25 2018|Categories: PR|Tags: , , , , , |

It’s Blockchain Week here in Boston, and we’re taking some time to think about how this technology might affect the communications industry.

GDPR and the Communications Challenge of Non-Compliance

By |Apr 24 2018|Categories: PR|Tags: , , , , |

Now that we’re a month away from GDPR becoming a reality, communications teams should revisit the topic and consider how best to share their story of compliance.

Chaos Takes Control…with Artificial Intelligence

HBO’s Westworld this Sunday (April 22nd) – and as the true tech nerds we are, we couldn’t be more thrilled…or terrified. As a tech junky and PR pro, there couldn’t be a better time to keep up with the hype around AI in the media.

Marketing to Women – Still Trial and (Big) Error for Many Brands

By |Apr 17 2018|Categories: PR|Tags: , , , , |

Last month was women’s history month – a time to learn about the great accomplishments and contributions women have made to our nation, and to celebrate how far we’ve come. Yet, it often feels like we still have so far to go – especially in the way brands market to “the fairer sex.”