Leveraging an analyst report: 5 ways to amplify your endorsement

An analyst endorsement alone isn’t enough. To make the most of it, companies need to deploy the right strategies to amplify analyst reports and findings that position them ahead of their competition.

The Best (and Worst) Times to Send a PR Pitch

By |Jul 11 2018|Categories: PR|Tags: , , |

Before hitting send, take a quick glance at the time – this is one of the key factors that will play into whether your pitch is even opened. For those who work in PR or email marketing, there are a few best practices you can follow to maximize your open rates.

4 Ways to Measure the Impact of Your PR Campaign

When it comes to measuring the value of any PR campaign, guesswork and ambiguity are a thing of the past. The digital age has ushered in an era of new tools and technologies that have the capability to track and report on useful data beyond circulation.

Rapid Response Campaigns: 3 Reasons to Think Beyond the Quick Hits

By |Jun 19 2018|Categories: PR|Tags: , , , |

At March, we often talk to our clients about the long-term value of rapid response, and how to use the tactic as a campaign pillar that extends beyond a quick coverage hit. The following are a few reasons that PR teams should consider rapid response as part of their strategy.

March Brings Home Eight Awards at the 50th Bell Ringer Awards

By |Jun 15 2018|Categories: Culture|Tags: , |

We’re still coming down from the thrill of the Publicity Club of New England’s Bell Ringer Awards ceremony earlier this week, where March Communications was recognized in eight categories, bringing home a mix of Silver, Bronze and Merit awards.

March Communications is an 8-Time Finalist for the 2018 Pub Club Bell Ringer Awards

By |May 30 2018|Categories: Culture|Tags: , |

After back-to-back wins over the past two years, March Communications has once again been shortlisted as a finalist in eight categories at this year’s 50th Publicity Club of New England Bell Ringer Awards.

[Podcast] Make It Something I Can Understand

In this episode of Hacks and Flacks, we speak to Marshall Hook, assignment editor at WHDH-TV Channel 7 in Boston, to learn the best ways PR professionals can pitch local broadcast media.

Think Before You @ – Best Practices for Social PR

By |May 21 2018|Categories: PR|Tags: , , |

There is no rule book to navigating social PR today – and there shouldn’t be, considering how quickly things can change in this space. But without setting hard and fast rules, here are some best practices we’ve found as we’ve observed and participated in this shift towards social PR.

Harnessing Tech for Good: What Microsoft Got Right This Week

By |May 10 2018|Categories: Artificial Intelligence|

A new Microsoft program will award $25 million over five years to researchers, nonprofits, and developers who use artificial intelligence to help people with disabilities.

Rethinking Lead Gen in a GDPR World

With the GDPR deadline a little over two weeks away, marketers must not only ensure that all of their systems used internally to capture and handle customer and lead data are compliant, they also need to worry about third-party providers.